Facebook PR can be perceived as a weapon against the competition of any company. Never mind the opportunities that this social media marketing tool can provide to its clients, consider the idea of totally taking advantage of Facebook PR and smearing a company to benefit your own. Facebook PR is a forum where users of Facebook can sign in and converse the pros and cons of businesses services and products. Like the Jedi and their force powers there is always a dark side to any good thing. Social media marketing is a vital tool to promote a business but in the wrong hands can prove devastating.